17 Feb 2019

Mortal Kombat X apk v1.12.0+mod+data android download [full version]

Mortal Kombat X apk v1.12.0+mod+data android download [full version]


Mortal Kombat X apk v1.12.0+mod+data android download [full version]


MORTAL KOMBAT X free for android apkout

Mortal Kombat X Features + Reviews + Descriptions

Mortal kombat x – the following recreation in a series of popular games developed through netherrealm studios. Historic god shinnok added to life a new hero kun gin and mythical liu kan and kung lao to use them in his darkish purposes. Warring parties now can engage with the surroundings and use diverse objects as weapons. Each character has 3 different versions of fighting fashion and a hard and fast of precise techniques. Be ready for staggering and bloody battles!

Mortal Kombat X [v1.12.0] Supported Android Versions

  • [Ice Cream Sandwich–4.0 – 4.0.4]
  • [Jelly Bean—–4.1 – 4.3.1]
  • [KitKat———4.4 – 4.4.4]
  • [Lollipop——-5.0 – 5.1.1]
  • [Marshmallow——6.0 – 6.0.1]
  • [Nougat———-7.0 – 7.1.2]

↓Mortal Kombat X

 

apk Download For Android

Below is the link you download just in a single click.
APK (Ardeno GPU)

MOD (Ardeno GPU)

Data (Ardeno GPU)

How to Install Mortal Kombat X  apk with Data

  • Download Mortal Kombat X apk. Install it
  • Extract the com.wb.goog.mkx Obb data folder to location Android/obb/.
  • Now you can Run your app.

Max Payne Mobile v1.22 Apk+Data[!Latest Version]

Max Payne Mobile v1.22 Apk+Data[!Latest Version]

Max Payne Mobile v1.22 Apk+Data[!Latest Version]


Max Payne Mobile App Screen Shorts [Full version]

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Features + Reviews + Descriptions Max Payne Mobile

Max Payne a cult action from the zero.33 individual, from legendary studio three-d geographical regions. a police officer running beneath cover, is accused of murder. now he wishes most effective to run on my own from his former colleagues and livid bandits. max is driven into a nook, and there is no wish of a happy very last results of this combat. it’s miles an exceedingly topical game about someone going for walks on an fringe of the razor. about someone who desires to clean his name and to solve a cruel murder of his own family.

Supported Max Payne Mobile [v1.22] Android Versions

  • [Honeycomb—–3.0 – 3.2.6]
  • [Ice Cream Sandwich–4.0 – 4.0.4]
  • [Jelly Bean—–4.1 – 4.3.1]
  • [KitKat———4.4 – 4.4.4]
  • [Lollipop——-5.0 – 5.1.1]
  • [Marshmallow——6.0 – 6.0.1]
  • [Nougat———-7.0 – 7.1.2]

↓Max Payne Mobile


apk Download For Android

Below is the link you download just in a single click.
APK
Data

How to Install Max Payne Mobile  apk with Data

  • Download Max Payne Mobile apk. Install it
  • Extract the com.rockstar.maxpayne Obb data folder to location sdcard/Android/obb/.
  • Now you can Run your app.

GTA 4 v1.3.4 Apk+Obb Data[!Updated Version] Full working for Android

GTA 4 v1.3.4 Apk+Obb Data[!Updated Version] Full working for Android

GTA 4 v1.3.4 Apk+Obb Data[!Updated Version] Full working for Android



No, you didn’t read incorrectly! In step with the calculation of multiple customers and gamers at the web, builders at rockstar are reportedly checking out GTA iv on mobile phones, especially gadgets with android. Who did the hole become the Brazilian player, Helton da Silva? He caught and “printout” the picture of the profile of Gary foreman (one of the founders of Rockstar) in the social club. The photograph of the profile suggests Gary online and with the subsequent caption: “grand theft vehicle iv on android”. The leap forward got here way to a public channel (apk for mobile) that shows now not most effective the photographs, however additionally video recorded immediately from the console, showing extra of a rockstar with the word “grand theft auto iv on android” The information can seize many with the aid of surprise, and truely, it’d destroy the cycle of rockstar to release gta video games for android and ios, handiest inside the 10 years anniversary of each name. However understand that in 29 april 2016, gta 4 do 8 years, and if it is genuine, a release of the game, at least for greater powerful gadgets, it’s pretty easy to appear.

Screen Shorts of GTA 4 Android App v1.3.4

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GTA 4 V1.3.4 Apk Features Updated Latest Version Mod

  • Good controls
  • Improved graphics
  • Many types of weapons
  • Several game modes
  • Also have many more.

GTA 4 v1.3.4 Requirements & Compatible Versions

  • Memory(Ram): 2 GB
  • Cpu: 1.7 ghz + /Ardeno
  • Android 4.1 [Jelly Bean]
  • Android 4.4 [Kitkat]
  • Android 5.0 [Lollipop]
  • Android 6.0 [Marshmallow]
  • Tested Devices: Samsung S4,S5,S6,S7 and Samsung Note 4,Note 5
Note: unzip and paste OBB file into the SDCARD-ANDROID-OBB after that install the game.

GTA 4 APK + MOD FOR ANDROID FEATURES:

GTA iv For Android is One of the best games with improved graphics and stunning features. Of course, everyone loves improvement. So, one can’t even think of the thrill it is going to give its payers. Let us tell you about some of the essential and exciting features of this game;
  • Stunning HD graphics
  • Great character designs and car designs
  • HD quality and stunning graphics scenes
  • Compatibility with all the android devices
  • The ability to use a gamepad to run the game
  • The task of doing different jobs in the city
  • Amazing locations
It supports multiple languages such as English, French, Italian, Japanese and German etc.
GTA 4 90 MB lite is one of the best game you can experience and hence enjoy on your own. You have to be in the city, steal cars, vehicles etc. and also collect money. Collecting money would enable you to buy more weapons. Hence, it is the best games one could ever experience.

8 Feb 2019

7 Killer SEO Trends For 2019

7 Killer SEO Trends For 2019


While 2018 topics such as content marketing, featured snippets and interaction on the website with their customers, for example via chatbots, were on the SEO agenda, 2019 search engine optimization faces completely new challenges. And at the same time, the topics mentioned above are not a bit more irrelevant.



Ready for the 7 SEO Trends 2019? Let's go!

Overview of SEO Trends 2019

  1. Social SEO
  2. Mobile First / Mobile Speed
  3. Voice Search
  4. Knowledge panels
  5. Backlinks / Linkless Mentions
  6. Picture SEO / Image Search
  7. White Head / User Experience



SEO Trend 1: Social SEO
Social SEO has been a huge trend in SEO for some time. Previously it was known that it has an impact on the positioning of the website, but the topic hovered under most SEO radars, as the question about the weighting of social SEO and its impact was not ranked.

What is Social SEO? Social SEO (SEO) is part of the SEO domain and is a complementary channel to traditional SEO. In Social SEO, using social media can improve a company's ranking in search engines. Social SEO is the interface between the use and optimization of social media presences and searches engine marketing to promote a product or a brand.

One thing is clear: The future lies in social SEO, because not only does the importance of social networks continue to increase, but so-called social signals for the algorithms of search engines become more significant.

Social signals are:


  • I like information/likes
  • Sharing content/shares
  • Comments on posts
  • Tweets (especially for Twitter)

All social interactions of and with users or the provision of content worth sharing are among the social signals.

The primary goal of Social SEO is to target user behavior. Use relevant and unique content to animate users to click on your articles, posts, products or the like that lead to your website.

 Tip: Be relevant! Search engines like Google have long recognized that the more often content is hacked or retweeted, the more relevant it is for users. And this is known to be the basis of Google & Co: to provide users relevant content to their searches. Be relevant by providing informative, entertaining and unique content that is shared by your fans and followers.



SEO Trend 2: Mobile First and Mobile Speed

The number of mobile users has increased drastically in recent years and is now higher than the number of desktop users in the web search. In 2016, Google introduced the ranking factor "Mobile Optimization". By the summer of 2018, Google's Mobile First Index Update has clearly shown where the journey is headed: Mobile First and without exceptions.

So Google calculates the rankings of a website no longer based on the desktop version since the update, but the mobile appearance is crucial. In the future, Google will prefer the version of web pages optimized in the mobile index and for mobile devices.

Tip: Optimize your mobile Internet presence! The optimization of the mobile website includes: content texts, metadata, structured data as well as media such as pictures and videos.

In addition to the Mobile First Index, there was another update of greater relevance this year: The Speed ​​Update. The update has made the loading time of mobile websites a ranking factor. Before this, Google only included the load time of the desktop version in the rating of the page.

Especially important is the optimization of the load time for very slow web pages, as Google currently throws an eye on these. Helpful tools for determining the loading time, as well as for determining optimization potential are, for example, Google PageSpeed ​​Insights or Google Lighthouse.



SEO Trend 3: Voice Search

"Alexa, how is the weather going today?"

Digital assistants like Alexa, Siri and Google Home are no longer unknown to us. Even if they have not made the breakthrough, they are spreading more and more. Whether with "Ok, Google ..." or Alexa - searches via language continue to increase.

There are two important facts about optimizing voice search:


  • Language searches are longer and more complex than traditional queries
  • It is usually played only one hit as a result - the most relevant from Google's point of view

 Tip: put yourself in the user! To be the most relevant result, according to Google, with the language search, you must move into the user. What is he looking for? Which formulations does he use? Does he ask questions or does he ask for a result? B. "How is the weather in London today?" or "Tell me how the weather in London is today." It is important for you to know which questions the user asks his digital assistant. These must be picked up and answered by you on the website.



SEO Trend 4: Knowledge Graph

One of the most significant challenges for the SEO industry in 2019 is the Knowledge Graph. The Knowledge Graph is a compilation of figures, data, and facts about people, animals, history, events or facts. Google wants to use this data to create networked search results that are more accurate and relevant to the user's search query.

If a user enters a search query and Google has the most appropriate and relevant information for the user according to his knowledge graph, it appears, graphically processed, mostly on the right-hand side of the search results. This result or this graphically prepared information is called Knowledge Panel.
Currently, about 25% of the results of a search query are played by Knowledge Panels. Increasing tendency.

The challenge: fewer clicks on websites. Since many queries are answered immediately due to the Knowledge Panel, the CTR has generally been falling since the introduction of the panel. Users no longer need to click on search results to find answers or solutions to see what they are looking for.

Optimizing the knowledge graph means helping Google understand what's on your page and what it's about. The main focus should, therefore, be on optimizing your structured data. As soon as Google recognizes what it is about based on the structured data, it can assign this data to relevant topics and use knowledge panels for this.



SEO Trend 5: Backlinks / Linkless Mentions

That backlink are important for search engine optimization is not a new trend. But the trend in backlink construction is more and more in one direction: quality instead of quantity. For a long time, the motto is no longer "Much helps a lot". Google is paying more attention to the quality of the backlink profile. Clear do-to for 2019.

 Characteristics of a good backlink profile - the following also applies: mix of do-follow and no-follow links, natural and continuous structure, putting links thematically appropriate.

In addition to the quality trend in backlinks, there is still an upward trend that could replace backlinks in the future and is becoming increasingly important: Linkless Mentions.

Linkless Mentions are mentions, eg. In the social networks, without a direct backlink behind it. Google is thus also mentions of a brand, person or product name, without being associated with a direct link setting. Positive mentions on blogs, in articles, in influencers, partners or, for example, Twitter tweets have a positive effect on the ranking of the website. Previously, a page was considered important if many high-quality backlinks were available.

 Tip: Use Google Alerts! One way to track relevant mentions of people, brands, companies, or products is through Google Alerts. Alerts allow you to be notified daily about the desired content found on Google.


SEO Trend 6: Images SEO / Image Search
The search for the future on search engines is all about "Explore the web." Away from searching and finding and experiencing. A central role is played by the media - in particular, Google Image Search.

Not only because pictures are known to say more than a thousand words, but because images and videos transmit emotions, are easy to understand and can be captured quickly.

Already this year Google has rolled out updates for image search. Not only the image search was designed more airy, clear and informative. Below the pictures, you can find page titles and domains. By clicking on one of the information, the user will be taken to the website where the image can be found. Also, in the search results more and more pictures to searched topics are found in the first places or to the right of the search results.

Tip: Optimize pictures and media! Due to the display of the page title and the domain in the image search, the image traffic on the website is expected to increase again. Optimize your pictures and media on your page to rank well in the image search results.


SEO Trend 7: Whitehat / User Experience

In recent years, Google has been increasingly against blackhat SEO and rigorously attempts to gain ranking improvements in an unnatural way consistently. In 2019, Google will continue to focus on user experience. Google's goal is to continue to provide its users with the best possible and most relevant information.

So, if you continue to give your users individual, multi-valued and easy-to-use content and enable the best possible user experience, there are no obstacles in the way for 2019.


Conclusion
Next year's search engine optimization will continue to be driven by the user and their user experience. Therefore, the motto is 2019: The user is King.

Pure SEO measures for search engines or Google no longer lead to success. Whether voice search, mobile speed or knowledge panels - these tools are not the "machine," but the users.

Concentrate on natural and user-friendly SEO and ask yourself before your optimization measures the question "What do I want as a user?" Put yourself in front of the implementation of individual projects and measures in your user, and they will operate in 2019 successful SEO. I wish you success!

SEO Tutorial: Know How for Beginners 2019

SEO Tutorial: Know How for Beginners 2019






A long-term ranking in the top 10 Google search results requires that a page must be among the top 10 results, and the search engine must show and prove it. This tutorial will give you the first insight into the search engine optimization and help you to better assess your needs.

I am happy to assist you in your efforts with my experience in online marketing and in-depth SEO expertise.

I'll explain how you can optimize your website technically, conceptually, structurally, strategically and regarding content so that the search engines must list you as one of the best results in the top spots.

Contents

  • What is Search Engine Optimization (SEO)
  • What is a search engine
  • Display of search results
  • SEO as a continuous process
  • The user in the center of the action
  • The four elements of search engine optimization
  • on-page optimization
  • Keyword World
  • 1st-page title
  • 2. Meta Description
  • 3. URL structure
  • information architecture
  • Internal Linking
  • link texts
  • texts
  • Images in the search engines
  • SEO Technique
  • HTML source
  • Recurring page elements
  • HTTP status codes
  • Duplicate content and keyword cannibalization
  • Paginated pages
  • URL parameters
  • loading time
  • robots.txt
  • Sitemaps
  • SEO checklist for your ranking


What is Search Engine Optimization (SEO)

Search Engine Optimization or Search Engine Optimization (SEO) as a sub-segment of search engine marketing refers to measures that serve to make websites in organic search engine rankings appear in higher places in the unpaid search results (natural listings).

The basis of this tutorial is the current state of knowledge in search engine optimization, as well as the guidelines for webmasters, which are provided by Google. All recommendations are based on an organic search on Google and different from paid ads.

The competitor's bing and Yahoo jointly serve only 3.3% of search queries in Germany.

Therefore, the recommendations in this tutorial focus, particularly on Google's search algorithms. The search engine Bing and also Yahoo, which uses Bing's search technology, basically use the same technologies with slightly different priorities and are technologically and regarding data depth Google one to two years behind. As a result, any optimization measures implemented for Google typically have a positive impact on visibility in bing and Yahoo.

What is a search engine

In principle, a search engine is a program for searching documents that are stored in a computer or a computer network, such as a computer. B. the World Wide Web are stored.
You create a keyword index for the document base to answer keyword searches with a relevance ranking hit list.
When entering a search term, a search engine will provide a list of references to potentially relevant documents, usually with a title and a short excerpt from the respective document. Meanwhile, Google also integrates vertical search results, such as images, videos, news, shopping results or even authors Information in the so-called universal search.


Display of search results

The displayed search results, the so-called "snippets," contain important elements of the ranking page and are intended to give the visitor an impression of the topic and the content of the respective page. As a result, they have a significant share in the so-called "click-through rate," i.e., the ratio between impressions and actual clicks on the corresponding result.

  • The snippet consists of the elements:
  • Page title (space for about 55 characters)
  • URL or breadcrumb path (green)
  • Description (In case of sufficient relevance the meta-description is used here)


Increasingly, snippets may also contain meta-information, such as ratings, appointments, lists, author information and the like, and with a very high click probability on the domain also so-called site links, so more short links below the snippet with other relevant entry points for the user. These forms of display, called "rich snippets," typically increase CTR in search results and should, therefore, be used wherever possible.

SEO as a continuous process

On the side of the search engine, different search methods and algorithms can be used at any time, which is subject to constant change and continuous development. Therefore, all recommendations for search engine optimization are only valid as long as the search engines do not make any further changes to their algorithms.

Search Engine Optimization examines the latest search engine techniques, which are not exposed by search engine operators and are frequently changed to make it more difficult for users to obtain relevant results. The unknown and secretive techniques are explored for opportunities by reverse engineering the search results.

This means that it can never come to really secure knowledge and therefore also no guarantee of success. All changes happen at your own risk.

Search engine optimization often makes it necessary to make small changes to parts of the website. Looking at these changes on their own, they may only make small improvements. But when combined with the other optimization measures, they can have a significant impact on organic search performance.

The user in the center of the action
While this tutorial often includes the word "search engine," I'd like to point out that optimization decisions should be first and foremost about what's best for the people who visit your website.

After all, these are the true consumers of your content and use search engines just to track them down. If you focus too much on being at the forefront of organic search results without providing the visitor with the desired results, you will not create sustainable value and a positive search experience.

While search engine optimization is about improving the site's visibility into search engines, the overall goal must always be to get converting users to the site.

The four elements of search engine optimization
on-page optimization

OnPage SEO Optimization includes all content-related customizations to your website.

This includes optimizing the content of the page (including content) regarding content quality, formatting, headers, etc., as well as technical aspects such as headers and tags, as well as the internal link structure of the page.

Keyword World
To optimize a website, it is essential to know exactly what its keywords are, i.e., search terms that describe their products and services and which users search for in search engines.

Keyword research and selection of relevant keywords should, therefore, be done at the beginning of each analysis as they form the basis for many other actions.

Here is an example of a "perfectly" optimized side of a sports store over men's bikes. The individual components of the page are described in more detail below:

1st-page title
The HTML tag within the <head> section describes both users and search engines what this page is about. Choose short and meaningful titles.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">The title of the homepage or homepage should be the name of the website or your company, as well as other important information, such as the location of the company or some of the focal points and offers.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">If your page appears in the search results, the content of the title tag usually appears as the first line of the result. Words in the title are printed in bold if they occurred in the search query of the user or are very similar (parts of words, synonyms, number, etc.). This is intended to help users determine how relevant a particular web page is for their particular search, and thus has a major impact on the entry's click-through rate.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Every page must have a unique title tag.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">This helps the search engines to recognize that the page is different from others on the same web page. Also, pages with the same titles often hinder the ranking because the search engine can not identify which of the pages is the right one and so the pages cannibalize each other.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Tips</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Use of titles that effectively communicate the content of each page, including the relevant keywords</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Use unique titles for each page</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Use of short and meaningful titles</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">2. Meta Description</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">The meta-description (description) is a summary of a page that can be displayed in directories or search engines as explanatory text in the hit lists. That's also often the case in Google's hits.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">However, if the search engine finds that the meta-description does not match the query, for example, because the searched word is not included, a relevant excerpt from the "normal" text of the page around that word is often displayed instead of the description.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Adding a meta-description is always recommended in case Google can not find a good text snippet.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Words that appear in the user's search query are printed in bold in the snippet, so it's a good idea to include a keyword in the meta-description. But beware: Do not use too many keywords. A meaningful text in the results display, which appeals to the visitor directly and may already lead to action (Call-To-Action) will attract more interested visitors to the click, as a meaningless "Keyword-Gestammel" in a better position.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">A guideline for the optimal length of the description is provided by Google itself in the result display:</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Each hit description consists of about 160 - 170 characters, depending on the distance, with a break in about half. In practice, this means that the meta-description can include 1 to 2 sentences or a short paragraph. The meta-description should not only contain the essential keywords in the front part (the first 70-80 characters), but also stimulate the click. After a break (dot, comma, call sign), the second part may contain the less important keywords, the USP, branding or image sets, or possibly the main keyword again.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">As with the title, it is recommended to use unique meta-descriptions for each page.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Tips</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Use unique meta-description that describes the content of the page to improve the snippets.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Meta-Description should inform and arouse interest!</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Use of meaningful keywords in the meta-description.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Optimizing the meta-description is a good way to translate the experience from the AdWords campaigns into their ad text. Here also a targeted testing is possible.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">3. URL structure</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Using expressive categories and file names on a web page can not only help to better organize the page, but also help make it possible for search engines to more effectively crawl documents. In addition, easier-to-assign "friendlier" URLs can be created for anyone who wants to link to you.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Potential visitors could be deterred by extremely long and meaningless URLs with just a few comprehensible words. In addition, some users link to your page with the URL as anchor text. If the URL contains a relevant text, it gives the search engine more information about the content of the linked page.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">The URL is also displayed as part of the Google search result. In addition, words from the search query are shown in bold in the URL.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Incidentally, the occurrence of the keyword in the URL alone is not a ranking factor! Therefore, it may be more useful to retain existing speaking URLs instead of retrofitting search terms with force.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Tips</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Use speaking and meaningful URLs.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Using a simple directory structure so that the user can easily see where on the website he is.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Use only one version to get to the document.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">information architecture</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">The information architecture fundamentally describes the structure of information systems: No matter if library, intranet or normal website. Such an architecture has every website. Often it is simple and unplanned and grows organically with the expansion of the website and the offer.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">An optimal information architecture ensures that both the user and the search engine crawler find their way around at any time.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Although Google ranks every single page, it is advantageous for optimal indexing to know what role a page plays in the overall structure of the website.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">All websites have a home, root or homepage or page. It is usually the most visited page and serves as the basis for navigation within a site for many visitors. If your website has more than a handful of pages, think about how visitors get from this generic homepage to pages with more specialized content.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Internal Linking</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">The optimal internal linking of your pages is a compromise of two paradigms of usability:</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Short ways for visitors and the crawler. The more pages a user has to "click through" to get to his destination, the more dissatisfied he usually is. The decision for the next click must be as easy as possible to quickly reach the goal.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">While the first rule would lead to a homepage with far too many links to all subpages and therefore the second rule breaks, the second rule leads in extreme cases to pages with only one link, so that one can decide as quickly as possible, but far too many Clicks to the finish.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">In practice, the middle ground between these two paradigms is the ideal.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">According to the motto: "As little as possible, as much as necessary" should be on each page if possible, only the exact links that the user needs from exactly this page to find his desired destination.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Tips</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Create organic, traceable hierarchies that make the user as simple as possible from general to specific content.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Do not overdo it with the number of links offered per page, this not only confuses the users but also weakens the passing of relevance within your domain.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Use text to navigate and avoid drop-down menus, graphics, and animations.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">link texts</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">A link text is the clickable words in a link. It is inside the tag <a href="..."> </a>. This text informs users and Google about the content of the linked page. Whether internal or external links to external pages, the better the link text, the easier it is for the user to navigate and the better Google understands what the page being linked to is about.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">In internal linking, there is no overoptimization or devaluation due to too strong link texts in contrast to external backlinks!</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Tips</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Matching, descriptive link texts help to convey the linked contents.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Use of short but expressive link texts.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Integrate the keywords of the landing page in the link text!</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Choose formatting that emphasizes the linked text so that the user can distinguish this link from the normal text.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">texts</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">In the first step, before the delivery of the results page, a search engine first forms a list of all web pages that contain the searched terms at all, or are linked with this link text. Only then does the sorting take place by the secret ranking factors.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">For an optimal placement in the search results, it is essential to use the targeted terms and term combinations on the respective page!</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Never write a text from the perspective of the search engine, but always for the reader.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Then you can make sure that the key words are well integrated into the text and if necessary expand or modify some phrases to ensure the integration. The logical division of the text in headlines and body text with meaningful paragraphs helps Google to better understand the content of the page.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Heading one should, therefore, contain your most important keywords, and synonyms and variants can be used in subheadings. If the user finds his search query directly on the page, he has the feeling to be right here and to find the content he is looking for.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Keyword density</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Contrary to persistent rumors, the pure keyword density is not a ranking factor of the search engines!</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">A statement about the keyword density of a document, as an isolated value, makes no sense from several angles. This can be illustrated by a simple example: A completely meaningless blind text in which the search term occurs several times would be relevant from the perspective of the keyword density.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">On the quality of the text, the keyword density alone can not make a reliable statement.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Length of the text</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">The text should also be a real added value for the user and have a certain length, so they are considered by Google to be relevant. The more content and therefore the added value you offer, the better.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Specifically, this means that articles should have a minimum length of 1,000 words. One thousand five hundred words would be ideal, according to a study by SerpIQ. According to Medium.com, the ideal reading time for an article is 7 minutes, which is about 1,600 words. This value can also be undershot on product pages and category pages, as they are more for orientation purposes and linger longer on the product detail page after the user has been selected.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Good texts with relevant information also let the user stay longer on your site. In the best case, he finds exactly the information he wants and does not return to the search results. With this positive sign about the quality of your page, you can be more relevant to Google and achieve better rankings.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Latent semantic optimization and WDF * IDF</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Lately there has been a craze for the little formula in the SEO world: WDF * p * IDF. Explanation: This function can be used to mathematically determine the ratio of certain words within a text document about all other relevant documents. Thus, the search engine can determine whether a text is intense on a topic, or only the keyword occurs in an otherwise irrelevant text. Also, it can be clarified whether the text broadly illuminates the topic, or provides only superficial information. Even meaningless texts, or over-optimization and spam can be relatively reliably identified by term frequency analyzes.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">In the case of a latent semantic optimization, the content of the website is textually designed in such a way that words are used that are generally mentioned in connection with the topic of this website, in most cases also on other websites.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">The approach to copywriting is not just to focus on a single key word, but readability and the benefit to the reader must be at the center of your efforts, not to adapt the text to a curve. The problem with many WDF * IDF tools is that they only use the top 10 ranked pages for comparison, but the actual formula works with a full body of all relevant documents. Thus it comes too superficially. But even with more sophisticated tools, the viewing is still very technical or mathematical, and the values output often do not help in practice to write a better text.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Proof keywords</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">The so-called proof keywords, which are frequently used in most relevant and well-ranked documents, indicate which terms the search engine simply expects on a particular topic. For example, the proof keywords: finance, account, and money to the keyword bank indicate that it is not a park bench to sit in, but a financial institution.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">When you research a topic that is thoroughly researched, helpful and useful to the reader, and then check the use of the correct keywords (proof keywords) with a good TF * IDF tool, you will get the readable and statistically ideal text.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">In practice, I find it easier to work with the W-Questions tool first. This often finds searched questions that users are looking for to your keyword. Thus, you can create really good content and respond to all needs and questions of visitors. Thus, you can easily find out what the searchers care about a term. With these questions in the background, it is then usually much easier to answer them in the text and to illuminate a topic comprehensively.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">In hindsight, you can then use a WDF * IDF tool to check if you have used the important proof keywords in the text.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Tips</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">First and foremost, write good texts with real added value for your users!</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Try to cover all aspects of a topic within the article.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Avoid sloppy texts with spelling and grammatical errors.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Avoid text in pictures. Search engines can not read this.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Logically structure the text with headings and paragraphs.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">If possible, use keywords in the page title, URL, and headings 1 and 2.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Important keywords should appear evenly throughout the text. This ensures that the search engine does not consider only a portion of the text as relevant content.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Also, use synonyms and variations of keywords, as well as various declinations and conjugations.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Avoid over-optimized texts that are no longer legible!</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Images in the search engines</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Google's goal is to provide our users with the best and most relevant search results in both image search and web search. By following the best practices below and following Google's usual guidelines for webmasters, you're more likely to see your images appear in these search results. You can provide Google with additional details about your images and URLs of images that the search engine may not otherwise discover by adding information to a Sitemap.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Avoid including important text, such as page headers and menu items, in graphics because not all users can access it technically. To ensure that users can access important text content as freely as possible, use regular HTML.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">In general, when it comes to pictures, SEO can be said: Provide as much picture information as possible. Give your pictures accurate, meaningful file names. The filename can refer Google to the subject of the image. Try to express the object of the image in the file name. "My-new-black-kitty.jpg", for example, is far more meaningful than "IMG00023.JPG".</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Meaningful file names are also helpful to users: if the search engine does not find appropriate text on the page where it found the image, it will use the file name as an excerpt of the image in the search results.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Create a suitable alternative text!</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">The alt attribute is used to describe the contents of an image file. This attribute is important for two reasons:</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">The alternative text gives Google useful information about the subject matter of the image. Google can not read pictures, so it's important to let Google know what's in the picture. Based on this information, the best image is determined as the result of a user's search in image search.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Many users, such as those with visual impairments or those who use screen readers or have low bandwidth connections, may not be able to view images on the web pages. A meaningful alternative text provides these users with important information about the intended image.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">SEO Technique</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Technology plays a central role in search engine optimization. Ensuring the crawlability of content is therefore a top priority. Also, it is important not to let the crawler get to pages that you do not want to have in the index anyway and at the same time not overloading the index with useless pages.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">HTML source</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">The use of the semantic elements offered by the HTML standard can help the search engine to better understand the most important terms of each page. In particular, the headings <h1> , <h2> , <h3> , etc. should therefore be used.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">The element <h1> , i.e., the first order heading, should, if possible, only appear once on each page and should match the page title of the respective page.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Also, particularly important page elements and terms with the tags <strong> and <em> can be highlighted for the search engine.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Recurring page elements</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">From a semantic point of view, recurring elements, such as the sidebar boxes, should not contain <hx> headings, as they should not be sub-points of the page and therefore should not be relevant within the current document.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">HTTP status codes</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">In the HTTP standard, numerous status codes are defined as the response of the web server to requests from a browser (client). The most important from the SEO point of view is:</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">200 OK - The page loads correctly and is included in the search engine index</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">301 permanent redirect - A permanent redirect that inherits PageRank</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">302 temporary redirect - A temporary redirect that does not inherit PageRank (avoid!)</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">404 error - The URL could not be retrieved and is therefore not indexed</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">503 maintenance - The URL is temporarily unavailable and will not be deindexed (recommended during maintenance)</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">As a site operator, it is most important that error pages provide the 404 status code, redirects are always resolved via 301, and regular pages respond with 200 OK.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Duplicate content and keyword cannibalization</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">The most important principle in the URL design is: Each content may only be retrieved under a single URL. This URL is also called the canonical URL. If multiple URLs lead to the same content, there is a problem with so-called duplicate content and keyword cannibalization.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Cannibalization in marketing takes place when different products of a company are in direct competition with each other, i.e. they work on the same market and rob each other market share.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Regarding SEO, keyword-level cannibalization means that multiple sites are competing against each other in the ranking because they are too similar and target the same terms. This often leads to negative effects, so that none of the pages well, because the search engine can not decide which is the "right" or the best page for this term. Therefore, as a precaution, Google just does not wrap any of the pages.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Duplicate content or near-duplicate content occurs when two or more pages (different URLs) show the same or almost identical content. Each content should only be searchable or indexable under a single URL.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Duplicate content can negatively impact the search engine ranking of a website, as search engines filter duplicate content to prevent users from seeing similar or very similar hits that would degrade the quality of search results pages (SERP).</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Common causes of duplicate content</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Content is available with and without "www."</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Content can be accessed via "http" as well as via "https."</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Content is available both with and without "Slash."</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Content can be called up with the displayed index file and without it</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Content is also available with tracking parameters</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Page is also available with session IDs</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Content is case sensitive</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Content can be accessed via multiple views</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Paginated pages</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Websites perform page numbering in different ways. For example, many pages divide very long articles into several shorter pages. Product websites and online stores usually divide the list of articles in a long product category into multiple pages. Similarly, discussion forums break long threads into consecutive URLs.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">If you're using page numbering for the content on your site and want it to appear optimally in the search results, Google recommends  one of the following three methods:</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Do not do business. Content with numbered pages is very common. Google is good at providing users with the most relevant results, regardless of whether the content is divided into multiple pages.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Provide an overall view page. Viewers generally prefer displaying a complete article or category on a single page. If we can assume that the viewfinder prefers this, we try to display the overall view page in the search results. You can also add a rel = "canonical" link to the component pages to let Google know that the overall view version should appear in the search results.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Use rel = "next" and rel = "prev" links to specify the relationship between component URLs. This markup contains a strong hint for Google that these pages should be treated as a logical sequence. This reinforces their linkage properties and typically directs users to the first page.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">You should, however, prefer the third variant, since it can not come to any misinterpretations. It is important to note as well:</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">The Canonical tag may not refer to another page on the paginated page. Otherwise, the links on this page are not even considered by Google, which hinders the internal linking massively.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Paginated pages</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Websites perform page numbering in different ways. For example, many pages divide very long articles into several shorter pages. Product websites and online stores usually divide the list of articles in a long product category into multiple pages. Similarly, discussion forums break long threads into consecutive URLs.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">If you're using page numbering for the content on your site and want it to appear optimally in the search results, Google recommends  one of the following three methods:</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">EO checklist for your ranking</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Keyword research to find the terms users and potential customers are looking for, who have problems they can solve, or needs that will satisfy them.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Analyze the search results to see what Google thinks is relevant.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Create a trusted site with the content that will help the user to reach their destination.</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Is your URL crawlable and indexable? Can Google easily parse and index the content?</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Do you have an appealing title, apt description and URL for optimal click-through rate?</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Do you have the best content using meaningful minor keywords and proof keywords?</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Are you using meaningful entity honors using structured data?</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Do you have short load times, ideal display on all devices and secure encryption?</span><br style="font-size: 14px; background-color: rgb(255, 255, 255);"><span style="font-size: 14px; background-color: rgb(255, 255, 255);">Find supporters and multipliers who help spread the content.</span></font></div> </div>